Jennifer Brannon Barhorst, Ph.D.

Hello and thank you for stopping by.  While you're here, let me take a brief moment to introduce myself.

Employment & Education:

I am an Associate Professor of Marketing at the College of Charleston School of Business in Charleston, South Carolina.  

I earned my Ph.D. in Marketing from the University of Strathclyde in Glasgow, Scotland, and my M.B.A. through an international consortium of European universities, including Universiteit Maastricht (the Netherlands), Audencia (France), EADA (Spain), HHL (Germany), IAE Aix-en-Provence (France), and Kozminski University (Poland). I also have a BSc in Business Administration with an emphasis in International Business, Finance, & Economics from the University of Southern Mississippi.

Prior to my transition to academia, I owned a brand and communications consultancy in the U.K. and worked for global tech and financial services firms.  

Research:

My research explores consumer experiences in our fast-paced, mobile-driven world. I work closely with research partners across the globe to better understand how technology (e.g., AI, AR, wearable tech) and marketing assets can be harnessed to elicit experiences that improve consumers’ lives and lead to positive brand outcomes. 

I am delighted to say that research with my esteemed research partners has won awards (team work makes the dream work :)), been published in prestigious journals (i.e., Journal of Business Research, Psychology & Marketing, Journal of Services Marketing, Journal of Travel Research, Tourism Management Perspectives, and Computers in Human Behavior), has received media coverage, and is routinely presented at conferences around the world.

Teaching:

In addition to my research, I teach Digital Marketing Fundamentals, Brand Management, and Psychometric Research Methods. In my teaching, I endeavour to inspire marketing students, managers, consultants, and executives to dream big, conduct marketing ethically, and to wield their power wisely. 

Personal Life:

I am a dual US and UK citizen and spend my time between my homes in Mississippi, South Carolina, and Edinburgh, Scotland. Married to Chris for 15 years, we lovingly serve our two kitty overlords, Buster and Kya, who tolerate our presence as long as the treats keep coming ;).