Research
Dr. Barhorst's research is primarily concerned with the digital brand experience domain. She collaborates with researchers around the world to understand the success factors for the provision of brand experiences that build brand equity.
Refereed Articles
2023
Barhorst, J., Krey, N., McLean, G. (2023). Exploring Mental Time Travel Experiences and their Ability to Influence Behavioral Intentions and Learning, Psychology & Marketing. https://onlinelibrary.wiley.com/doi/10.1002/mar.21828, https://doi.org/10.1002/mar.21828
Barhorst, J., McLean, G., Krey, N., Javornik, A., Evanschitzky, H. (2023). Transcending Reality: Introducing Mental Time Travel Experiences and their Ability to Influence Brand Outcomes, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.113886
McLean, G., AlYahya, M., Barhorst, J. B., & Osei-Frimpong, K. (2023). Examining the influence of virtual reality tourism on consumers' subjective wellbeing. Tourism Management Perspectives, 46, 101088. https://doi.org/10.1016/j.tmp.2023.101088
2022
McLean, G., Barhorst, J. (2022), "Living the Experience Before You Go...but Did it Meet Expectations? The Role of Virtual Reality during Hotel Bookings" Journal of Travel Research. doi.org/10.1177/00472875211028313
Javornik, A. Marder, B., Barhorst, J., McLean, G., Rogers, Y., Marshall, P., Warlop, L. (2022), "What Lies Behind the Filter' Uncovering the Motivations for Using Augmented Reality (AR) Face Filters on Social Media and their Effect on Wellbeing", Computers in Human Behavior. doi.org/10.1016/j.chb.2021.107126
2021
McLean, G., Osei-Frimprong, K., Barhorst, J., (2021) "Alexa, Do Voice Assistants Influence Consumer Brand Engagement? - Examining the Role of AI Powered Voice Assistants in Influencing Consumer Brand Engagement," Journal of Business Research. doi.org/10.1016/j.jbusres.2020.11.045
Barhorst J., McLean, G. Shah, E. & Mack, R. (2021), “Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences,” Journal of Business Research. doi.org/10.1016/j.jbusres.2020.08.041
2020
Barhorst, J., Wilson, A., & Brooks, J. (2020) "Negative Tweets about Airlines and the Factors that Influence a Change in Likelihood to Recommend,” Journal of Business Research. doi.org/10.1016/j.jbusres.2020.01.054
Barhorst, J., Wilson, A., Brooks, J. & McLean, G. (2020), “Service Encounter Microblog Word of Mouth and its Impact on Reputation,” Journal of Services Marketing. doi.org/10.1108/JSM-07-2019-0263