Conferences

2023

Barhorst, J.B., Marriott, H., McLean, G., (2023), “Examining the Role of Anthropomorphism in Augmented Reality Digital Assistants (ARDAs) within the Metaverse,” 16th Global Brand Conference, Bergamo, Italy

Barhorst, J. B., McLean, G., Krey, N., & Evanschitzky, H. (2023). Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract. In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (pp. 229-230). Cham: Springer Nature Switzerland.

2022

Barhorst, J. B., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2022). Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract. In Academy of Marketing Science Annual Conference-World Marketing Congress (pp. 427-428). Springer, Cham.

2021

Barhorst, J., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2021). Augmented reality experiences: exploring psychological, cognitive, and sensory aspects. In 2021 Academy of Marketing Science Annual Conference: Celebrating the Past and Future of Marketing.

Barhorst, J., McLean, G., & Krey, N. (2021). Augmented reality experiences: exploring the sensory and cognitive aspects that foster brand loyalty. In Society for Marketing Advances: Make'em say" Wow": How marketers are wowing customers.

2020

Barhorst, J. & Wilson, A. (2020) "Factors Motivating Receivers to Engage with Negative Service Encounters Shared on Twitter," SERVSIG 2020, Brisbane, Australia 

Barhorst,J., McLean, G., Krey, N., & Evanschitzky, H.  (2020) "Examining the Role of Cognitive, Psychological, and Sensory Processes in Fostering Loyalty through AR Experiences " 2020 Theory + Practice Conference, Wharton Business School 

2019

Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 2019 Theory + Practice in Marketing Conference, Columbia Business School, New York, New York, U.S.A.

Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 5th International Augmented and Virtual Reality Conference, Munich, Germany

Barhorst, J., Wilson, A., (2019). "Everyday Micro-Influencers and the Impact on Corporate Reputation," 21st International Corporate Identity Group Symposium, Durham University, Durham, United Kingdom

2018

Barhorst, J. & Wilson, A. (2018). “Retweeting Service Experiences: Factors Influencing Receivers to Proliferate Brand Image Disruptions," Frontiers in Service Conference, Austin, Texas, U.S.A.

2017

Barhorst, J. (2017).  "Negative Tweets about Airlines and the Factors that Influence a Change in Corporate Reputation," 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, London, United Kingdom.

Barhorst, J. B. & Peters, M. (2017).  "Factors Motivating Receivers to Follow the Story of Negative Brand Experiences Shared on Twitter,"  South Carolina Upstate Research Symposium, Spartanburg, South Carolina, U.S.A.

2016

Barhorst, J. (2016). “Image Interrupted: Purveyors, Interceptors and Receivers in a Shareworthy World,” Marketing Management Association, Chicago, Illinois, U.S.A.

Barhorst, J. (2016). “Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions”, Marketing Management Association, Chicago, Illinois, U.S.A.