Conferences

2023

Barhorst, J. B., McLean, G., Krey, N., & Evanschitzky, H. (2023). Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract. In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (pp. 229-230). Cham: Springer Nature Switzerland.

2022

Barhorst, J. B., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2022). Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract. In Academy of Marketing Science Annual Conference-World Marketing Congress (pp. 427-428). Springer, Cham.

2021

Barhorst, J., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2021). Augmented reality experiences: exploring psychological, cognitive, and sensory aspects. In 2021 Academy of Marketing Science Annual Conference: Celebrating the Past and Future of Marketing.

Barhorst, J., McLean, G., & Krey, N. (2021). Augmented reality experiences: exploring the sensory and cognitive aspects that foster brand loyalty. In Society for Marketing Advances: Make'em say" Wow": How marketers are wowing customers.

2020

Barhorst, J. & Wilson, A. (2020) "Factors Motivating Receivers to Engage with Negative Service Encounters Shared on Twitter," SERVSIG 2020, Brisbane, Australia 

Barhorst,J., McLean, G., Krey, N., & Evanschitzky, H.  (2020) "Examining the Role of Cognitive, Psychological, and Sensory Processes in Fostering Loyalty through AR Experiences " 2020 Theory + Practice Conference, Wharton Business School 

2019

Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 2019 Theory + Practice in Marketing Conference, Columbia Business School, New York, New York, U.S.A.

Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 5th International Augmented and Virtual Reality Conference, Munich, Germany

Barhorst, J., Wilson, A., (2019). "Everyday Micro-Influencers and the Impact on Corporate Reputation," 21st International Corporate Identity Group Symposium, Durham University, Durham, United Kingdom

2018

Barhorst, J. & Wilson, A. (2018). “Retweeting Service Experiences: Factors Influencing Receivers to Proliferate Brand Image Disruptions," Frontiers in Service Conference, Austin, Texas, U.S.A.

2017

Barhorst, J. (2017).  "Negative Tweets about Airlines and the Factors that Influence a Change in Corporate Reputation," 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, London, United Kingdom.

Barhorst, J. B. & Peters, M. (2017).  "Factors Motivating Receivers to Follow the Story of Negative Brand Experiences Shared on Twitter,"  South Carolina Upstate Research Symposium, Spartanburg, South Carolina, U.S.A.

2016

Barhorst, J. (2016). “Image Interrupted: Purveyors, Interceptors and Receivers in a Shareworthy World,” Marketing Management Association, Chicago, Illinois, U.S.A.

Barhorst, J. (2016). “Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions”, Marketing Management Association, Chicago, Illinois, U.S.A.