Conferences

2021

Barhorst,J., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2021) "Augmented Reality Experiences: Exploring Psychological, Cognitive and Sensory Aspects" Academy of Marketing Science Annual Conference, Virtual

2020

Barhorst, J. & Wilson, A. (2020) "Factors Motivating Receivers to Engage with Negative Service Encounters Shared on Twitter," SERVSIG 2020, Brisbane, Australia (conference postponed due to COVID-19, proceedings available)

Barhorst,J., McLean, G., Krey, N., & Evanschitzky, H. (2020) "Examining the Role of Cognitive, Psychological, and Sensory Processes in Fostering Loyalty through AR Experiences " 2020 Theory + Practice Conference, Wharton Business School (conference cancelled due to COVID-19)

2019

Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 2019 Theory + Practice in Marketing Conference, Columbia Business School, New York, New York, U.S.A.

Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 5th International Augmented and Virtual Reality Conference, Munich, Germany

Barhorst, J., Wilson, A., (2019). "Micro-Influencers and the Impact on Corporate Reputation," 21st International Corporate Identity Group Symposium, Durham University, Durham, United Kingdom

2018

Barhorst, J. & Wilson, A. (2018). “Retweeting Service Experiences: Factors Influencing Receivers to Proliferate Brand Image Disruptions," Frontiers in Service Conference, Austin, Texas, U.S.A.

2017

Barhorst, J. (2017). "Negative Tweets about Airlines and the Factors that Influence a Change in Corporate Reputation," 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, London, United Kingdom.

Barhorst, J. B. & Peters, M. (2017). "Factors Motivating Receivers to Follow the Story of Negative Brand Experiences Shared on Twitter," South Carolina Upstate Research Symposium, Spartanburg, South Carolina, U.S.A.

2016

Barhorst, J. (2016). “Image Interrupted: Purveyors, Interceptors and Receivers in a Shareworthy World, Marketing Management Association, Chicago, Illinois, U.S.A.

Barhorst, J. (2016). “Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions”, Marketing Management Association, Chicago, Illinois, U.S.A.