New Research on Technology and Consumer Well-Being in Psychology & Marketing
Marriott, H., McLean, G., Barhorst, J.B. (2025), “Harnessing Emerging Technology to Enhance the In-Store Service Experience: The Case of Augmented Reality Digital Assistants. ,” Academy of Marketing Science Annual Conference, Montréal, Canada
Barhorst, J.B., McLean, G., Marriott, H., (2024), “Introducing Augmented Reality Digital Assistants (ARDAs) and their ability to enhance in-store service experiences through packaging,” 2024 MarkTech Conference, Columbia Business School, New York, New York, U.S.A
Barhorst, J.B., Marriott, H., McLean, G., (2024), “AI Augmented Reality Digital Assistants: How using an anthropomorphized digital assistant influences service experience satisfaction,” Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius
Barhorst, J.B., Marriott, H., McLean, G., (2024), “Understanding the role of augmented reality digital assistants (ARDAs) in enhancing phygital service experiences through product packaging ,” American Marketing Association SERVSIG, Bordeaux, France
Marriott, H., Barhorst, J.B., McLean, G., (2024), “Digital Assistants: How using an anthropomorphized digital assistant influences phygital service experiences ,” Academy of Marketing Science Annual Conference, Coral Gables, Florida, U.S. A.
Barhorst, J.B., Marriott, H., McLean, G., (2023), “Examining the Role of Anthropomorphism in Augmented Reality Digital Assistants (ARDAs) within the Metaverse,” 16th Global Brand Conference, Bergamo, Italy
Barhorst, J. B., McLean, G., Krey, N., & Evanschitzky, H. (2023). Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract. In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (pp. 229-230). Cham: Springer Nature Switzerland.
Barhorst, J. B., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2022). Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract. In Academy of Marketing Science Annual Conference-World Marketing Congress (pp. 427-428). Springer, Cham.
Barhorst, J., McLean, G., Krey, N., Evanschitzky, H., & Javornik, A. (2021). Augmented reality experiences: exploring psychological, cognitive, and sensory aspects. In 2021 Academy of Marketing Science Annual Conference: Celebrating the Past and Future of Marketing.
Barhorst, J., McLean, G., & Krey, N. (2021). Augmented reality experiences: exploring the sensory and cognitive aspects that foster brand loyalty. In Society for Marketing Advances: Make'em say" Wow": How marketers are wowing customers.
Barhorst, J. & Wilson, A. (2020) "Factors Motivating Receivers to Engage with Negative Service Encounters Shared on Twitter," SERVSIG 2020, Brisbane, Australia
Barhorst,J., McLean, G., Krey, N., & Evanschitzky, H. (2020) "Examining the Role of Cognitive, Psychological, and Sensory Processes in Fostering Loyalty through AR Experiences " 2020 Theory + Practice Conference, Wharton Business School
Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 2019 Theory + Practice in Marketing Conference, Columbia Business School, New York, New York, U.S.A.
Barhorst, J., McLean, G., Shah, E., & Mack, R (2019). “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience – A Longitudinal Perspective,” 5th International Augmented and Virtual Reality Conference, Munich, Germany
Barhorst, J., Wilson, A., (2019). "Everyday Micro-Influencers and the Impact on Corporate Reputation," 21st International Corporate Identity Group Symposium, Durham University, Durham, United Kingdom
Barhorst, J. & Wilson, A. (2018). “Retweeting Service Experiences: Factors Influencing Receivers to Proliferate Brand Image Disruptions," Frontiers in Service Conference, Austin, Texas, U.S.A.
Barhorst, J. (2017). "Negative Tweets about Airlines and the Factors that Influence a Change in Corporate Reputation," 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, London, United Kingdom.
Barhorst, J. B. & Peters, M. (2017). "Factors Motivating Receivers to Follow the Story of Negative Brand Experiences Shared on Twitter," South Carolina Upstate Research Symposium, Spartanburg, South Carolina, U.S.A.
Barhorst, J. (2016). “Image Interrupted: Purveyors, Interceptors and Receivers in a Shareworthy World,” Marketing Management Association, Chicago, Illinois, U.S.A.
Barhorst, J. (2016). “Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions”, Marketing Management Association, Chicago, Illinois, U.S.A.